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@iamharaldur

People on the right realized a long time ago that a good story will always be more convincing than facts.

The left is still trying to catch up.

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@iamharaldur

People on the left have most of the facts on their side but still manage to lose because they can’t tell enough emotionally compelling simple stories.

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@iamharaldur

A good story doesn’t need to be a lie.

A compelling story can (and should be) true.

But it’s not enough to be right all the time. You won’t move people to action by having the most correct statistic. You need to know how to package the truth in a way that drives people forward.