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@LoftedLearning

Want to create a lead generating landing page?

Follow these 9 steps to create pages that convert at more than 50%…

There’s a surprise for those that read until the end…

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@LoftedLearning

I’ve created more than 10 pages that have converted at 50% or more now. While that doesn’t seem like much it took me awhile to get to that point.

Now some weeks they convert at 80% or higher!

Here’s exactly what you need to do to get the same results…

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@LoftedLearning
  1. Offer

You need a good offer if you want to collect more emails.

This is done perfectly with a lead magnet. A lead magnet is a free product that you giveaway to anyone that signs up.

A good lead magnet is: • valuable to the reader • easy to digest • unique by itself

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@LoftedLearning

To figure out something your audience would like think about:

• what you wanted to know when first starting out • what would get you ahead • what secrets you can reveal • tips you’ve learned along the way

All of these ideas can be made into: • ebooks • checklists • etc.

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@LoftedLearning
  1. Headline

Bold. Simple. Captivating.

Here are a couple of templates you can use: “FREE ___ Guide with 7 Examples” “17 ___ Rules You Must Know to Make 6-Figures…” “FREE ___ Checklist” “Mini-___ Guide for Beginners” “___ 7-Figure Case Studies for FREE”

Include the word “free”

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@LoftedLearning
  1. Subheading

You want to intrigue your reader more. If they read past your headline what would push them to signup even more?

This can be: • social proof • statistics • authority/credibility

Make it one sentence long and right below your headline.

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@LoftedLearning
  1. Picture

You want a picture or teaser image of your product.

Make this: • the cover of your ebook • a page from the guide • a crazy online payment

Whatever you choose should give them an idea of what they’re in for.

The worst thing you can do is lie about what they get.

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@LoftedLearning
  1. Bullets

Bullet points are a great way of providing further information and intriguing the reader.

In these points your goal is to sell their future not your features.

No: Lead magnet guide

Yes: A way to start profiting off your audience

See the difference? Good…

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@LoftedLearning
  1. CTA

Your CTA and bullet points should be the same bright color because you want them to stand out the most.

Your button can say: “Unlock Your FREE ___ Guide!”

Put the button at the bottom of the page. It should take your reader to a sign up form.

By the way… Button = CTA

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@LoftedLearning
  1. Sign Up Form

Every email provider is different for how you can collect emails.

In most cases you’ll have to create a form and then integrate it with your page.

All you’ll need is to add a first name and email field.

The more simple the better.

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@LoftedLearning
  1. Overall Design

There should only be four colors on your page: • background • main font color • your picture • CTA & bullet colors

Don’t overcomplicate this.

My usual recipe is: Background - #F7F7F7 (off-white color) Font color - #000000 (black) CTA & Bullets - anything

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@LoftedLearning
  1. Lead Magnet Delivery

Best way to do this is to set up an automated email to delivery it to them.

This can be done in your workflows & automations.

Whenever someone signs up in X form > welcome email is sent with lead magnet attached/linked inside

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@LoftedLearning

Here’s an example of a page that performed at 65% for a couple of months:

Here’s an example of a page that performed at 65% for a couple of months:
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@LoftedLearning

These pages should be quick and easy to make.

Here’s one that I made in just over 8 minutes:

These pages should be quick and easy to make.

Here’s one that I made in just over 8 minutes:
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@LoftedLearning

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RT the tweet below :)