How do you create an attention grabbing headline?
7 headline ideas you can steal… • use numbers • ask a question • call out a problem • use power trigrams • make a specific promise • write long specific headlines • put powerful words at the start
Examples:
Numbers: 17 Ways to Increase Engagement on Your Tweets
Tips: • always use odd numbers (if possible) • make it very benefit focused • make it believable (crazy numbers don’t do anyone any good)
Ask a Question: Why Do Dogs Bark at Night? 5 Dog Trainers Offer Tips for Quiet Canines
Tips: • the question you ask should be something that comes directly from your targets mind • do research to learn the questions they have • a follow up sentence helps set the scene
Call out a problem: Site Speed Lowers Conversions by 7% for Every Second it Takes to Load. Here’s how you can fix it…
Tips: • speak to the issues they experience (research to figure out what they are) • show them what it’s costing them • show that you have the solution
Power trigrams: This one was figured out by studying Facebook headlines that did well.
Here are some starters:
Specific promise: How You Can Lose 10lbs of Fat in the Next Month With The UCAN System
Tips: • make sure it’s specific enough that no other company could use your headline • incorporate a USP or mechanism (UCAN system in this case) • include a specific result
Power words first: How to Ace Your Job Interview with These 10 Simple Communication Tips
Tips: • powerful words sell so include them in all headlines • provide some unique mechanism for getting them result X (10 simple communication tips in this case)
Long specific headlines: Step-by-Step Process for Writing a $10k/month Business Plan in 30 Minutes
Tips: • talk directly to your ideal audience • explain exactly what they’re getting • don’t beat around the bush • best for warm audiences