1. Apply Urgency

The easiest way to apply this? Adding a deadline. And nothing gets people moving faster than a deadline.

You should also make sure you have something that happens after time is up.

A couple of examples: • price goes up • bonuses go away • product off market

I’ve found that saying something like this works really well:

“This is the last week prices are $X before they raise to $Y, get them at a lower price for a limited time.”

Make sure your urgency is justified as well.

Here’s how Amazon does it:

2. Leverage Social Proof

If I showed you a picture of someone eating ice cream you would probably want ice cream a little more right?

The same goes for your products or services!

Being able to see people rave about how good your offer is will nudge them to purchase themselves.

So make sure you’re constantly showing off: • UGC • written reviews • video testimonials

And handling objections while you do it!

Here’s an example from Zapier:

3. Shout Out About Scarcity

If you have a limited number of anything you better be screaming it to the heavens…

Combine this with a deadline and you’re golden.

Some examples: • x amount of seats available • x amount of products left • discount available for x time

The best example of this is something I use all the time when selling coaching programs.

If you add that you’re “only taking 10 people in this next wave” people are more inclined to buy.

And most times you have a limit on how many people you can help. So tell them!

Example:

4. Any Celebrities?

The power that celebrity names hold is unbelievable… you have to try it.

So if any celebrity has: • bought a product • commented on an offer • taken a picture with you

Find a way to leverage it! The level of trust people have for celebrities is crazy.

Anna Kendrick loves EOS. As the EOS company I would put this post on my landing page.

Show off the celebrities that like your stuff!

Pictures like Alex Hormozi and his award next to Russel Brunson is another great way to show off credibility and authority.

5. Exclusive Deals When X

This is great to put as a signup form in your site… Customers should be rewarded when giving you their email.

So offering them a 10% of coupon and access to exclusive collections is a great way to incentivize the exchange.

For example:

6. Add Bonuses

Hear me out… Discounts are on their way out.

Instead… Offer limited time added bonuses.

For example: “If you purchase X this weekend we’ll throw in two bonuses at no charge to you”

Now you’re adding value to your product. Not lowering it with a discount.

Here’s a beautiful example of an email I found on Google:

7. Add a Feeling of Inclusion

People want to feel like they’re a part of something… whether they realize it or not.

Give them the ability to visualize the community they’re joining when they: • purchase something • join a 12-week program • sign up for your newsletter

You can do this by saying: • join 20 other motivated women in this sisterhood that push each other to be their best • join 5432 other marketing executives in receiving this week’s newsletter

We see this all the time on Twitter. Here’s what @WrongsToWrite says:

In general these things will always help: • limited time • limited spots • exclusive anything

But… Make it real and believable. Nobody likes fake FOMO or FOMO that’s pushed too often.

You lose the trust of your customer too because there’s a limit to everything.