1. Number + Adjective + Keyword + Rationale + Promise

Examples: “9 Secrets for a HUGE Increase in Email Opt-Ins within Weeks” “7 Reasons Your Landing Page Isn’t Converting As It Should”

Piques interest while also promising them something.

2. Avoid and Mistakes

“7 Landing Page Mistakes to Avoid and How to Fix Them”

Words to use: • stop • avoid • without

Makes them question their current state and urges them to keep reading and learn what mistakes they made.

3. Reasons Why and Simple Ways

“Simple ways” gives them quick solutions to problems that bug them Ex: “Simple ways to increase engagement on your tweets”

“Reasons why” are for a better understanding. Ex: “Reasons why your husband watches sports more than he talks to you”

4. How-To

This template is best suited for warm audiences because you’re just trying to give them something they’re looking for.

Examples: “How to get your dog to stop barking at night so you can get more sleep” “How to start studying more efficiently so you can ace your test”

5. Ask a Question

It’s human nature to try and close open loops. Questions create open loops that urge people to keep reading.

Examples: “Have you heard of the new sleep enhancement that’s helping parents get the sleep they need?” “Did you know… ?”