The importance of this method lays in the time it saves you…

Could you build a restaurant faster if someone already laid down the foundation and put up some of the walls? Of course!

So when you’re making landing pages and funnels… why are you starting from scratch?

So…

Why fix what’s not broke?

I’ll admit… I don’t have a template for every possible scenario of landing pages or funnels.

So the next best thing is modeling after the structure of something that’s already working.

Best way to find a page that’s already working?

Two ways: • a swipe file • FB ads library

Not everyone has a giant swipe file and I get that (I’ll be releasing mine by the end of the year).

So the next best thing is seeing what other people in your industry are doing.

Go to: facebook.com/ads/library/

And let’s go fishing…

Something I like doing is searching for big names in the industry/niche I’m working in.

For example: Niche - growing a FB group Big name - Clients & Community

You can search up their name and see the ads their running which is great… but we need more.

Inside the ad you can click the link and you’ll be taken to their landing page.

If you want to see their full funnel you’ll have to opt-in. I always do because then I get to see the emails they send too.

I went through their funnel ~ a month or two ago and took screenshots…

Here are all 5 pages: drive.google.com/drive/folders/…

Now these guys pride themselves on running FB ads to get people inside their group.

So I’m assuming the pages they’re using are top notch too.

This would be a great funnel to model off if you have a tripwire offer (<$10).

Once you have screenshots taken of the funnel you can model out the structure of your page or funnel off this existing one.

Using the example above we would have: • a video at the top • 3 points outlining the product • bonuses shown along the side

And that’s just the top…

But you get the idea. You’re modeling your funnel/page off the main idea that are used in this funnel.

We’re not: • stealing their exact design section for section • stealing the copy they paid someone to write

We’re modeling our page after there’s. That’s it.

Now…

You could do this for as many pages as you want… and even make a swipe file as big as mine within a day if you took the time.

But for now… Whenever you need some inspiration use this method.

It works really well and is something I still use to this day.