1. VSL funnel

Best used: • low ticket offers that you want to inject your personality into (Russel Brunson does this) • high ticket offers where people book a call

Low-ticket: • sales page • one time offer • thank you page

High-ticket: • sales page • Calendly link

Ex:

2. Hero funnel

Best used: • give people and introduction about yourself • connect to other funnels and links • great for a social media bio link

Structure: • tell your story and allow people to connect with you • show your authority • point people to signing to your list

3. Summit funnel

Best used: • putting together a virtual event • invite people to sign up for free and then upsell them • speakers can just be live interviews

Structure: • registration page with speaker info • tons of emails telling people to attend • VIP upsell page

Ex:

4. Tripwire funnel

Best used: • sell a low ticket offer • you’ll see a lot of “free plus shipping” offers using this method • book funnel

Structure: • tripwire product (<$15) • upsell offer (can be up to 3) • down-sell offer (usually a payment plan of the upsell)

Ex:

5. Invisible funnel

Best used: • sell seats for a live training • reduce risk for the customer

Structure: • sell tickets to a live training - have them enter billing info • if they got value they’ll be charged after • if they didn’t, they send an email and won’t be billed

6. Webinar funnel

Best used: • sell high ticket programs/courses • very interactive and personal

Structure: • register page emphasizing urgency and scarcity + three secrets they’ll learn • thank you page with more information • sales page to pitch offer at end of webinar

7. Live demo funnel

Best used: • launching a course • recording trainings

Structure: • register for free/paid event • LIVE trainings for a period of 3-5 days • offer recordings of all trainings if they purchase {upsell}

Ex:

8. Sales letter funnel

Best used: • you’re a copywriter that knows your stuff • offers <$500

Structure: • medium-long sales letter with checkout • one-time offer after checkout • down-sell if not taken • thank you page

Ex:

9. Application funnel

Best used: • selling higher ticket programs and services • qualifying out potentially bad prospects

Structure: • usually a basic video going over surface level info on opt-in page • more information about program/service with application form

Ex:

10. Survey/Quiz funnel

Best used: • segmenting page visitors • giving custom experiences depending on their pain points • selling multiple offers

Structure: • grab their attention with a headline that strikes curiosity • tell them they get something at the end of the quiz

11. Membership funnel

Best used: • selling a membership • any kind of recurring payment offer

Structure: • opt-in with a basic lead magnet • offer a special free or low-cost trial • upsell with annual pricing • use follow up emails to push towards purchasing membership

12. Squeeze funnel

Best used: • get people inside your email list • offer free value then upsell

Structure: • basic opt-in page • thank you page saying {free offer} was sent to their email • upsell on thank you page

Here’s an example of mine: swiftlanding.co/conversion-kil…

13. Ask campaign funnel

Best used: • warm traffic • getting answers from your ideal customers

Structure: • explain why you would like to know the answer to {question} • tell them they’ll get a free gift if they submit an answer • thank you page with free gift

Ex:

14. Product launch funnel

Best used: • launching a product/program (surprise)

Structure: • sales page with signups for free registration to training • 3-5 videos over 3-5 days covering basic information and some of psychology behind the product • last day special offer

Ex:

15. Challenge funnel

Best used • hosting a challenge or some kind of event

Structure: • opt-in page for free or paid challenge between 5-90 days • upsell page with one-time offer (usually VIP access) • offer order form bump (can be used in most of these funnels)

Ex:

Now I haven’t made all of these yet…

But after 2.5 years in the landing page/funnel space… I easily could :)

So if you want a funnel like this custom built for you DM me right away before my special powers wear out!

And if you have any questions leave them below👇