1. Lead Transitions

• But before you do… • As a matter of fact, I first… • But before I tell you what it is… • You need to understand one thing:

The first open loop you create in your copy happens right before these transitions. Why?

Let me show you an example first…

See what I did there ;)

Here’s the example: “Most adults struggle to achieve the body that they want.

This leads to: • {pain points}

The good news? Personal Trainer X has discovered a way to burn fat in weeks. Before we reveal the exact system, understand this one thing…”

In the lead of your page you want to reveal that you found the superior solution to their painful problem. But…

To truly connect with you and the solution… They need a little background info.

Use these transitions to go from the lead to digging into pain points deeper.

2. Basic Two

And… Now…

Use these two when connecting ideas. It’s a great way to transition from one paragraph to the next with very little friction.

You’ve probably seen them time and time again but here’s what it looks like in action…

Example: “Wendy lost 30lbs in 12 weeks while eating what she wanted the whole time. Now…

She wakes up feeling full of life. She looks in the mirror and feels like a completely new person!”

Want to use this transition for yourself? Here’s how…

You can structure your copy:

1. mention a result from the use of your offer
2. use your transition…
3. explain the emotional benefits behind that result through what the customer actually feels

It’s simple but so useful! Another useful set of transitions comes from…

3. Clarifying Transitions

• Here’s why... • This will clear things up: • Now don’t get me wrong • But what does that mean? • And, of course, here is what she said…

Transitions are always connecting two ideas but… In this case they’re made to clarify a point.

Example…

“Wendy dropped 30lbs in 12 weeks with ease! She could eat what she wanted. She only worked out twice a week. And she never went hungry the entire time! Here’s why…

She was utilizing the UCAN method the ENTIRE time…”

This transition is seamless! Now let me show you…

How you can use this for yourself:

1. intrigue the reader with facts about you or a specific person
2. use a transition to get to the next section
3. reveal a method or reason behind those facts that prove them 3.5) this is done through revealing your unique mechanism

Next up…

4. Connecting Similar Ideas

• Usually… • You see… • Otherwise… • Now, naturally, we don’t want to…

Use these when you’re connecting the same or similar ideas.

Let me show you an example so you can see it in action and then give you a template to use:

Example: “…and because of it… Wendy lost 30lbs in 12 weeks with ease! Usually…

People would think she: • starved herself • worked out 7 days a week • did cardio nearly every day

When in reality all she did was one thing…”

I used two transitions there! Can you spot them?

Here’s how you can do it yourself:

1. introduce the name of your system and how it’s helped X people
2. dive into a specific story and explain what they gained from it
3. transition to…
4. a list of common solutions that are all wrong!
5. introduce your unique mechanism

5. Connecting Two Unlike Ideas

• Onward! • Now listen up… • And by the way…

These are labeled as hard transitions. They’re best used with a subheading afterwards to start a new idea. Otherwise…

People use it as an escape route to leave the page.

Let’s see it in action…

Example: “All Wendy did was follow the UCAN system! This system works by… {explain system}. Now listen up…

{this next line would be in bigger bold font} The secrets behind the UCAN system are only available for a limited time!”

To use it yourself…

Here’s how you structure this transition:

1. finish up explaining one idea
2. use the transition…
3. reveal something new in a subheading that has bigger bolded letters
4. start explaining why it’s true

And that’s it!

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Thanks for reading!