1. Google Optimize

Free split testing! • enter a couple of tracking codes • make the changes you want • start split-testing within minutes!

Perfect for testing different elements on your page to increase conversions.

Check it out here: optimize.google.com

2. Microsoft Clarity

Free tracking software!

Just add in some tracking code and you get access to: • user analytics • user recordings • a heat map of your page

Great for seeing where people scroll past on your page.

Get started here: clarity.microsoft.com

3. Figma

Free online design software!

It’s great for creating shapes and icons that you can use in your page.

I use it to: • design pages • audit client pages • create images for pages

Learn more about it here: figma.com

4. Lordicon

Free animated icons! Most people use boring static icons on their page but not me.

Lordicon is perfect for adding icons to your page that are exciting and engaging.

• pick your style • pick out a color • add the graphic into your page

lordicon.com

5. Wistia

Free video hosting! Host your first 10 videos for free on Wistia.

There are so many customization options available and you can even put a CTA at the end of the video.

It’s perfect for any and all videos you put on your page.

Here it is: wistia.com

6. Design Stripe

Free mock-ups for: • books • phones • tablets • computers

There are limited settings but it’s a great starting point for those lacking in design skills to do it themselves.

I’ve used it for a number of digital products.

Check it: designstripe.com/mockups

7. One Page Love

Free swipe file!

One page love showcases a variety of landing pages that are focused on an important landing page principal… Only being one page!

On it you’ll see: • a swipe file • templates • vectors • guides

Find it here: onepagelove.com/inspiration

And if you’re looking for paid help with your landing pages I put together:

• video lessons on structuring pages • a copywriting guide • 3 templates that I use for all of my clients

All this (and more) is packaged up in my landing page course: swiftlanding.co/landing-page-c…