Landing pages for high ticket programs and services can be tricky…
Here’s how I lay out the whole page:
headline
subheading
VSL
CTA ————————————
social proof…
pain points + creating interest
benefits with icons
3-5 step process broken down
more social proof
more copy + pricing
money back guarantee
about the creator
more social proof…
CTA
qualifiers + more copy
FAQ
final CTA
This page WILL perform well but… You need to make sure you’re using the elements listed above properly.
Here are some guidelines to follow:
For service based business I like using this headline template…
Headline: unique promise Subhead: more info + address objections
An example: “Get 20 qualified leads within 20 days or get your money back!” “Fill up your calendar while avoiding ads!”
One that @StevenTrister uses that I like… Subhead: call out target Headline: unique promise
An example: “Agency Owners: I will write, film & edit a bespoke video sales letter for you” “Increase Your Booked Sales Call Rate By 100% In Just 30 Days With Your Ideal Clients”
Can be in the form of: • direct quotes • tangible results • video testimonials • companies you worked with
Always bold the most important line/section in the quote. Or…
Pull the most powerful line from the video and put it under the testimonial.
Your CTA should be something like “book a clarity call”
On the page say: • you need a call because you have different packages and want to determine needs • what happens after they book • that you’ll point them in the right direction whether you work together or not
Don’t overcomplicate this… Just think about 3-5 main problems your offer solves and turn them into benefits.
Shouldn’t be longer than a sentence or two for each. Then just add a fun icon above each to pique interest.
Now that you’ve told them you can solve their problems… how exactly do you do it?
Write out the 3-5 steps you take to bring them from Point A to Point B.
The simpler the better. 1-3 sentences max for each.
Next objection: “Okay so you’re solving X for me by doing Y… but what else is included?”
Have a section where you layout all the other little (or big) bonuses and extras that you include with your services.
This is your time to stand out from competition.
For colder traffic I like adding in a short bio about the company/owner.
It makes things more personal and helps people to connect better.
5-8 sentences that shows: • character • personality • authority/credibility • genuine will to help
Over time you’ll get a laundry list of questions that people ask you.
First off… Make sure you keep track of what people ask.
Second… Add these questions to your FAQ so you can answer them before the call.
I try not to add more than 8 questions. Use an accordion FAQ.
Here you’ll want to do two things: • take into account what I said earlier about the “booking a call” • add urgency
Urgency should be in the form of: • “we only work with X clients each month” • “we have 2 spots left for client work this month”
Continued…
• “the longer you wait to fix your landing page… the more sales you’re missing out on!”
Show them that by not solving this problem… they’re creating other ones.
At the end of the day this is made to help! Getting them on a call and talking through their problems is vital.
This page format has worked time and time again.
If you need help building out your own page to: • cold traffic and increase your ROAS • warm traffic and increase conversion to your audience
DM me and I’ll make you a page within 21 days that converts better or you don’t pay.