Marketing experts spend years studying the art of persuasion…
But there are 7 main triggers that you can push on to match the experts.
One of which was responsible for 4,000,000 of these posters being printed.
Here’s why…
You’ve probably seen this poster before (it goes along with the first tip I’ll give you).
The poster was made 100 years ago and was printed more than 4 million times in the final year of World War I.
• Uncle Sam looks right at you • calls you out directly
And point #1…
At their roots… Humans like feeling wanted.
Ask them to “join” or “become a member”
Building a community that you can show off through numbers and stats will get you more sales alone.
“Join 7,960 other attractive people who receive updates”
This is what most people do when “selling” the idea of their newsletter. And there’s good reason for it…
You no longer feel like you’re just signing up to get emails from some person.
You’re jointing a private community of motivated people that get weekly tips about X.
People want to feel like they’re getting access to something special… Something that others don’t have access to.
Get them excited to join, signup, or buy because of the bonuses/deals they’re getting.
“Get exclusive bonuses when you become a member today”
All of your offers should have some level of exclusivity.
People love that stuff! So give it to them.
Add: • bonuses if they purchase by X date • a cap on the amount of people you’re “letting in” • a deadline before you take X off the market
Show your audience how you compare to the competition. People want to know that they’re getting a good deal.
You should be answering this question for them: “Why should I buy from you instead of looking at other companies?”
The best way to do this? Well…
One of the best ways is by “throwing rocks at the competition”
Mention why: • big companies don’t help you enough • competition X uses ___ which isn’t sustainable
Show them that other options make work… but they don’t work as well as your offer. And one more thing…
Another thing you can do is create a “value stack” section.
These are the sections on pages where you: • explain an element inside the offer • show how much it’s worth • add a picture for visualization
Here’s an example:
Prove you know what you’re talking about.
Whether it’s through: • experienced employees • highly trained staff • company history
Numbers and other statistics always work well here.
“2035 happy customers and over 9000 landing pages made”
This is best done through well-know celebrity or company appreciation.
• quotes • videos • pictures • reviews
Anything that shows you worked with/talked to X about your offer… Helps conversions greatly.
Leverage your connections and get someone BIG to talk to you.
Why should they buy from you? Sure, you have the stats and experience to back it up, but what’s unique?
Your product/service needs to be unique.
Two good examples: • Volkswagen: “German Engineering” • Maserati: “Luxury and style in exclusive cars”
A lot of times it’s the unique mechanism you’re using to do X for them. Think about it this way…
There are a hundred ways to do lead generation. And maybe your method is by creating a funnel and running paid traffic to it.
Not many businesses have tried this… it’s unique.
Nothing sells like a deadline.
Urgency: having only a certain amount of time the deal is available Scarcity: having only a certain amount of spots/products available
“This limited time offer is only available through Monday!” “There’s only 2 spots left”
This works EXTREMELY well when doing short sales or openings.
I run sales that include these things when: • we add some bonuses if they purchase before X date • we open 10 spots to their private program
Products and offers start selling like donuts next to a police station.
Think about @GrammarHippy’s recent Copythinking launch.
He was: • honest about the deadline • drove lots of emails to it • RT’d people saying how much they liked it
Having a deadline gives you permission to go crazy with your marketing for a few days.
Take advantage of it!
By doing this you’re eliminating all risk for the customer. Now they have no reason not to buy. If it doesn’t work they don’t pay!
It’s always worth it to offer.
“If you don’t get results in 30 days we’ll give you your money back. No questions asked.”
There are tons of different guarantees you can give to your customers.
I wrote a thread awhile back going through some:
While you don’t need all of these in every offer you have you should try and include as many as possible.
Once you do you’ll see: • more sales • more happy customers • a thriving community
Put them to use!
And follow me for more tips like this @LoftedLearning